AS SEEN ON ABC's SHARK TANK

"Taking It All Off" on Shark Tank

"Now I'm going to take it all off for you" was Co-founder Rachel's famous and humorous line while revealing her real hair and removing the clip-in hair while pitching their innovative clip-in hair extensions to the Sharks. At just five months in business, they were still finding their footing but were determined to showcase the simplicity and transformative power of their product on Shark Tank. While no deal was struck, the exposure from Shark Tank allowed Cashmere Hair to take off and grow into the leading name in luxury clip-in hair extensions.


The episode served as a pivotal moment for Cashmere Hair, where they laid everything on the table—sharing their personal stories, passion, and business vision. That “taking it all off” moment resonated with viewers, offering a peek behind the curtain of their product and vision. From that point forward, Cashmere Hair gained recognition and has since thrived, providing women everywhere with easy, damage-free ways to add volume and length to their natural hair.

About the company

Welcome to Cashmere Hair, where we believe every individual deserves to feel beautiful and confident. Founded in 2013 by Rachel and Melissa, whose brand emerged from a desire to provide high-quality clip-in hair extensions that enhance natural beauty without damaging your hair.

Our Mission

At Cashmere Hair, our mission is to empower individuals with the freedom to easily get goreous hair themselves. We offer a range of luxurious, 100% Remy human hair extensions that are designed to seamlessly blend with your natural hair, adding length and volume in a way that looks effortlessly beautiful. We understand the importance of hair in self-expression, and our products aim to celebrate that.

Cashmere Hair Appeared on Season 5, Episode 12

Cashmere Hair on Shark Tank

Cashmere Hair's journey on Shark Tank is a remarkable chapter in their story. In December 2013, co-founders Rachel and Melissa appeared on the show just five months after launching their Clip-In Hair Extension business. Their pitch showcased the innovative design and quality of their extensions, which are made from 100% Remy human hair, offering an easy DIY damage-free way to add volume and length.

While they did not secure a deal during their appearance, the exposure provided by Shark Tank was invaluable. It allowed them to introduce their brand and products to a wider audience, helping to establish Cashmere Hair as a recognized name in the beauty industry. The experience highlighted their commitment to creating high-quality extensions and resonated with viewers, especially those who value hair as a significant aspect of personal appearance.

Co-founder & CEO

About Rachel Koren

Rachel Koren is a co-founder & CEO of Cashmere Hair, a leading brand in the hair extension industry known for its premium clip-in extensions. Her expertise and personal connection to hair extensions stems from her modeling & makeup artist careers, where she recognized the transformative power of hair. Driven by her passion for independence, a love for beautiful hair, and a strong entrepreneurial spirit, Rachel has dedicated herself to creating innovative hair solutions. Her mission is to empower individuals to enhance their natural beauty with easy, accessible products that deliver stunning results. She has built a brand that emphasizes luxury, quality, and empowerment through its premium clip-in hair extensions

Press Contact for Rachel

Rachel Koren
location_on   San Diego, CA
calendar_today   Please do not use this phone number or email to solicit services or products.
MORE INFORMATION
phone_android   +1-305-803-6355
alternate_email   Rachel@cashmerehairextensions.com

Featured Articles

Cashmere Hair on ABC's SHARK TANK TV SHOW
ABC's SHARK TANK

Season 5 Episode 12

December 2013

San Diego Business Journal Article: 'Shark Tank' Alum Cashmere Extending Hair Extension Biz
San Diego Business Journal

May 2024

8 Beauty Brands from shark tank: Where are they now? Featuring Cashmere Hair in Glamour Magazine
GLAMOUR Magazine

May 2015

Cashmere Hair Featured in Brides Magazine
BRIDES

"Best for Thin Hair"


San Diego Business Journal Article: 'Shark Tank' Alum Cashmere Extending Hair Extension Biz
Viva Glam Magazine 2024
Good Morning San Diego
Cashmere Hair Featured in Brides Magazine

TODAY
"Cashmere Hair Extensions are my No.1 choice"

San Diego Business Journal Article: 'Shark Tank' Alum Cashmere Extending Hair Extension Biz
People Magazine
Viva Glam Magazine 2024
Cashmere Hair Featured in Brides Magazine

BWW TV

San Diego Business Journal Article: 'Shark Tank' Alum Cashmere Extending Hair Extension Biz
SHARK TANK BLOG
Kittenish Fashion Show featuring Cashmere Hair Extensions
KITTENISH FASHION SHOW

Featured on Jessie James Decker

Cashmere Hair Featured Kandy Magazine

Kandy Magazine

Kandy Magazine cover
Kandy Magazine
Spelling It Like It Is

Featured on Tori Spelling

Cashmere Hair Featured in Brides Magazine

Viva Glam Magazine

San Diego Business Journal Article: 'Shark Tank' Alum Cashmere Extending Hair Extension Biz
Viva Glam Magazine
Life & Style Magazine
Cashmere Hair Featured in Brides Magazine

Viva Glam Magazine

Cashmere Hair Featured in Viva Glam Magazine
Viva Glam Magazine
Cashmere Hair Featured in Viva Glam Magazine
Viva Glam Magazine
Cashmere Hair Featured in Viva Glam Magazine

Viva Glam Magazine

Cashmere Hair Featured in Viva Glam Magazine
Viva Glam Magazine
Life & Syle Magazine
Cashmere Hair Featured in Viva Glam Magazine

Viva Glam Magazine

Cashmere Hair Featured in Viva Glam Magazine
Viva Glam Magazine

Featured on Leah Remini

Cashmere Hair Featured in Viva Glam Magazine
Viva Glam Magazine
Cashmere Hair Featured in Brides Magazine

the Insider

Viva Glam Magazine
Viva Glam Magazine
Stylé Cruze Magazine
Cashmere Hair Featured in Brides Magazine

People

San Diego Business Journal Article: 'Shark Tank' Alum Cashmere Extending Hair Extension Biz
Spin Magazine
the laist
Cashmere Hair Featured in Brides Magazine

Products of Shark Tank

San Diego Business Journal Article: 'Shark Tank' Alum Cashmere Extending Hair Extension Biz
Shark Tank Blog
Bigcommerce
Cashmere Hair Featured in Brides Magazine

Danica Patrick

Viva Glam Magazine
Viva Glam Magazine
Honey
Cashmere Hair Featured in Brides Magazine

NP Digital

San Diego Business Journal Article: 'Shark Tank' Alum Cashmere Extending Hair Extension Biz
Shark Tank Update
Posh Beauty
Fashionizers Magazine magazine featuring Cashmere Hair Extensions

Fashionisers

pump it up magazine featuring Cashmere Hair Extensions
Pump It Up Magazine
I Heart Radio Media
Cashmere Hair Featured in Byrdie

Byrdie

Viva Glam Magazine
Viva Glam Magazine
Viva Glam Magazine
Viva Glam Magazine

Press Releases & Company Announcements


Cashmere Hair CEO Rachel Koren Featured on iHeart Radio’s "CEO's You Should Know" 

Cashmere Hair Clip-in Extensions Announces Their New Length and Color Options Worldwide
https://www.prweb.com/


Cashmere Hair Launches New Seamless Clip-In Hair Extensions 50% Thinner Design Best Quality Remy Hair https://www.prweb.com/


Cashmere Hair Launches Fill-In Hair Extensions in 2023: Elevate Your Style with Seamless Individual Tracks https://www.prweb.com/


Cashmere Hair Earns Acclaim: Renowned for Quality Clip-In Hair Extensions 2023 WeddingWire Couples' Choice Awards https://www.prweb.com/


Cashmere Hair Extensions Will Appear at the International Beauty Show in Las Vegas, June 21st-23rd, and Go Head to Head with the "Sharks" on the ABC TV Show "Shark Tank"

FAQs

Rachel's Most Frequently Asked Interview Questions

The first common misconception is that clip-in hair extensions tangle easily. There are low-quality hair extensions, which can even be synthetic or a mix of real and synthetic hair, which will definitely result in tangling and matting. On the other hand, Cashmere Hair is less prone to tangling and easier to manage due to its high quality 100% Remy hair. To keep your hair extensions looking shiny and healthy like your natural hair and also as tangle-free, it’s important to wash regularly, use minimal styling products and heat, and have a good moisturizing routine. Making sure that you wash and keep your own natural hair and scalp clean will also prolong the life of your clip in hair extensions.


The second misconception is that clip-ins look fake. Investing in high-quality hair extensions made from real human hair that will blend seamlessly with your natural hair color will be completely undetectable, unlike synthetic hair extensions which are unnaturally shiny due to them being plastic.

The most rewarding moments for us are hearing the feedback from customers whose lives, confidence, and hair have been changed by our hair extensions. We feel so rewarded knowing that our product truly helps people feel better, look better, and make a world of difference to them.

Another exciting moment for us is seeing celebrities wearing our hair extensions. We’ve had celebrities like Ariana Grande, Kelly Clarkson, Isla Fisher, Megan Maroney, and so many more, which is exciting to see! We’ve also won The Knot’s “Best of Weddings” awards 5 years in a row and Wedding Wire’s “Couples Choice Awards” four years in a row. 

At Cashmere Hair, we don’t like to brag, but our hair extensions truly stand out, thanks to our years of experience in the industry and commitment to sourcing the best quality hair. Our extensions are made from 100% Remy human hair, which is renowned for its durability, softness, and shine, and ensures minimal tangling, shedding, or matting.


Our innovative designs offer unmatched flexibility to meet your styling needs, allowing for easy, DIY application that even beginners can master. In just minutes, you can achieve salon-quality results at home, adding natural-looking volume and length without the hassle or cost of professional services. With small clips and full tracks, Cashmere Hair extensions are quick to apply, easy to conceal, and blend seamlessly with even the finest or thinnest hair.


Plus, we pride ourselves on our excellent customer service. We genuinely care about every customer and are always here to help you achieve the most gorgeous, confident hair. Whether through call, text, or email, we’re ready to assist and be your hair heroes!

Before we founded Cashmere Hair, I worked as a model, and Melissa as a hairstlyis—both jobs required us to have great hair. I wasn’t born with naturally thick hair, and was always insecure about it. My inspiration came after one of my modeling jobs cut my hair short, and I needed a quick, damage-free way to “regrow” it for future work.

I searched for high-quality clip-ins but couldn’t find any that had the volume needed or clips that didn’t pull at my hair, so I started making my own. With our combined expertise, we decided to create our own. That's how Cashmere Hair was born—a line of 100% Remy Human Hair clip-in extensions that blend seamlessly with natural hair, solving the problem many women face with hair thinning or loss. Our extensions provide a natural, affordable way to enhance hair volume and length without damage, making it easy for women to feel confident and beautiful.

The most surprising part of my creative journey so far has been seeing how many women our products have touched. When we started, we were dreaming very big—we just knew we had a great product and took a chance on it. Now, it’s incredible to see women all over the world using our extensions, and it’s been amazing to watch our brand grow beyond our expectations.


Balancing my personal and professional life is definitely a challenge. A typical day for me is packed, as I’m a mom of three and also homeschool my children. Running a business and being a hands-on parent takes a lot of juggling, but I’ve learned how to integrate the two. For example, I’m often multitasking—working from a park bench while my kids play. Every day is about finding the right balance between family and business, but it’s all part of the journey.

CELEBRITY SIGHTINGS

CELEBRITY HAIR STYLISTS USE CASHMERE HAIR EXTENSIONS
Classic Clip in hair extensions

Classic

Clip In Extensions
Seamless Clip in hair extensions

Seamless

Clip In Extensions
One Piece volumizer Clip in hair extensions

One Piece

Volumizer Extension
Ponytail clip in hair extensions

Ponytail

Human Hair
fill-in clip in hair extensions

Fill-Ins

Clip In Extensions

Genius

Weft Hand-Tied