November 29th, 2024

San Diego Business Journal Features Cashmere Hair

By Tatiana P.

Tatiana P.
November 29th, 2024

San Diego Business Journal Features Cashmere Hair

woman with blond hair holding a set of cashmere hair extensions
The San Diego Business Journal wrote an amazing article highlighting Cashmere Hair and our journey as a growing business! Thank you so much to San Diego Business Journal for all of the love and for featuring our business:
cover photo for sdbj cashmere hair article

From San Diego Business Journal:

"Local startup Cashmere Hair Extensions has been a leader in the market since its founding by Rachel Koren (then Rachel Bernstein) and Melissa Koren (then Melissa Barone) in 2013 in the Los Angeles area..."
cashmere hair girls on shark tank
San Diego Business Journal goes on to discuss our experiences on Shark Tank and how we grew from our experiences: 


"Bootstrapping from the start, Cashmere Hair’s success started early, with an appearance on the investment television show “Shark Tank” just five months after launching the company in Beverly Hills. (It later relocated to its permanent home in San Marcos.)
'It was honestly nerve-racking to be in front of the Sharks, especially because we were so new to the whole business,' Rachel Koren said. 'While no deal was made, and it was tough hearing the feedback, it made us better and more savvy businesswomen in the end. Looking back now, we are grateful that a deal wasn’t made. We’ve not only done it all on our own, it’s also all ours. And that’s something we are really proud of.'

Koren said the company has been able to reinvest back in itself over the past decade, and has never taken on outside investors or funding, but through hard work has scaled its brand exponentially. The company now posts annual revenues of $3.6 million."

If you want to see more transformations, tutorials, hair hacks and more, we recommend giving us a follow-on Instagram, Tiktok and more linked below! We also love to see your transformations when you tag us in your stunning before and after photos. 


Need help with a color match? We understand, it can be difficult to really know what our hair extension colors look like online. Deciding between colors can be a challenge, so we love to give you our professional opinions. We are really great at color matching! Ask our hair experts.

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